Advertising, Marketing, and PR Consulting
Your number one job as a business owner is to make sure your customers are being served. The second job you undertake is the identification, the selling, and the closing of the new customer. The second job is not as easy as the first. So how do you manage your marketing, advertising, website, social marketing, and in-person initiatives to ensure your company's growth? Businesses in Asheville, Western North Carolina, and all over the U.S. rely on Renovo Technology to guide them in these processes every day.
Village Antiques at Biltmore is a unique client in that they carry a more diverse inventory of any company I have ever worked with. Finite market, but spread out all over the globe. What better way to get company and product information in the hands of those who most seek it…then the web!
Look for product listing with e-commerce functionality sooner than later.
Next on the list to launch is a new venture, GroomRight All Breed Grooming Tables.
A 2010 start-up company based in Asheville, North Carolina, GroomRight manufactures tables used to groom dogs for dog shows, at professional pet grooming salons, and for the pet owner to groom at home.
GroomRight is easing into e-commerce, and should launch a fully integrated e-commerce engine with credit card processing as phase two of the site development.
A very quickly developed project, the heavy focus for Renovo will be the keyword research, SEO, SEM, and offline marketing integration. Should prove to be another interesting project!
Most companies, especially small firms with less than 20 employees, can’t afford to hire a full time marketing director. Often times they are relegated to using agencies, independents, or they simply manage their own marketing.
I can’t tell you how many businesses I have worked with in the past with a president or CEO who knows his customer, knows what he or she is thinking, and how to sell them products and services without question. “So why do we need a marketing director?”
Thus, I always find it interesting when I come in for market research or other consulting purposes and find that the core customer or target market hasn’t changed.
These businesses already find themselves in a slump and immediately want to believe that this is as a result of the economic conditions, changing markets, or new competition…