Asheville Marketing and Advertising - Renovo Technology

If the adage is true that life imitates art, then what exactly is 3-D.  I realize that we live in 3-D…so to speak, but 3-D films gave me a headache when I was a kid, and unfortunately they still do.

ESPN intends to launch a 3-D channel for the newly touted 3-D televisions that are on the market.  Sales of these devices is mighty slim so far.  3-D films have taken off again.  Popularized in the 1950′s and making various resurgences through the last five decades, 3-D has been a technology on the periphery of the film industry due to the expensive nature of production.

Three advertisers have been convinced to produce 3-D commercials for the new ESPN channel, but how far will all of this go?

Personally I think there are only so many gimmicks you can put into any one production, whether 30 seconds or 3 hours, that will make 3-D palatable.

Some may call me a technology naysayer, but let’s look at other similar technologies, such as virtual reality.  By 1999 we were all supposed to be hooked up to our devices 12 hours out of a 24 hour day, living out our fantasies in virtual worlds of crime fighting, swashbuckling, and sex.  What happened to that?  I ‘m still game for it, especially on Mondays, but where did it go?

The government uses the heck out of it for flight simulation, combat training, and drone flights.  That’s cool, but I don’t have an extra $15 million to pick up my gear to get started.