Archive for August, 2010
Next on the list to launch is a new venture, GroomRight All Breed Grooming Tables.
A 2010 start-up company based in Asheville, North Carolina, GroomRight manufactures tables used to groom dogs for dog shows, at professional pet grooming salons, and for the pet owner to groom at home.
GroomRight is easing into e-commerce, and should launch a fully integrated e-commerce engine with credit card processing as phase two of the site development.
A very quickly developed project, the heavy focus for Renovo will be the keyword research, SEO, SEM, and offline marketing integration. Should prove to be another interesting project!
Most companies, especially small firms with less than 20 employees, can’t afford to hire a full time marketing director. Often times they are relegated to using agencies, independents, or they simply manage their own marketing.
I can’t tell you how many businesses I have worked with in the past with a president or CEO who knows his customer, knows what he or she is thinking, and how to sell them products and services without question. “So why do we need a marketing director?”
Thus, I always find it interesting when I come in for market research or other consulting purposes and find that the core customer or target market hasn’t changed.
These businesses already find themselves in a slump and immediately want to believe that this is as a result of the economic conditions, changing markets, or new competition…