Archive for the ‘Strategy’ Category
The word ‘buzz’, as it is used here, is that not-so-pithy word used to describe the hum of the masses. Everyone Twitting and Facebooking and blogging about the latest and greatest gadget, guru, or gripe.
What seems to be taken for granted in today’s marketing world, is just where all of these Tweets are coming from. Companies that monitor these sorts of things say that street cred is all you need to get the word out. The more people read what any “informed” individual writes…the more credibility this person has?
Obviously my question does not apply to every blog barker online today, because I have read quite a number of these, and many of them are exceptional. They can be written by researchers, executives, scientists, doctors, lawyers, and journalists.