Member Of:
Buy Local
Archive for the ‘Technology’ Category
is that the question?
Fantastic tidbit from New York Times writer Claire Cain Miller yesterday:
“Twitter is too hard,” he said, (Evan Williams, Twitter’s chief executive.) It’s amazing it’s grown so fast given how hard it is to use.” He showed a screenshot of a Google search for ‘I don’t get.’ ‘I don’t get Twitter’ was second only to ‘I don’t get drunk, I get awesome.’ ”
I must be honest, I have begun definitively delving into the Twitter experience only in the last few months, and I am afraid I don’t get it either.
So, let’s see. Get to work at 9am, have coffee and chat. Morning meeting lasts an hour or so, then return calls and emails. Well, looky-there, it’s lunch time. Back in an hour. Back in front of the machine, and returning more emails and calls. 2pm, finally time to get some real work done. Appointment at 3pm, and a training Webex at 4pm. It’s 5pm, got to get the kid to soccer practice by 5:30pm.
Ok…so this is probably one of the most insightful comments about technology in quite a while, about a very new product:
“The launch of the new Apple iPad is truly significant for several reasons. Unfortunately, most reviews so far have missed the larger point about the customer experience, focusing instead (as gadget reviews do) on ticky-techie tactics. “Oh wow, the battery life is so-and-so hours!” Well, yes. It’s a bit like watching a baseball game only for the statistics: maybe fun for some, but hardly what’s most important. The iPad is part of a much bigger story that’s been mostly overlooked.
(What follows is one of the author’s three conclusions about the iPad)
It’s not about you. It’s about three-year-olds. Seriously. Apple should have called it iKid, because the most enthusiastic iPad users will be those just making their way out of diapers. They have no need for a mouse, a keyboard, configuration screens, and other advanced options – they just want the easiest possible experience: touch the screen and see it react. If you’re in the mood for some direct customer observation, watch just the first minute of this video, (below,) which shows the first moments of a 2.5-year-old iPad user trying out the device. No training, no coaching, and she immediately knows how to use it. Friends, this is the future.” (Excerpt is from email from Mark Hurst, Founder and President of Creative Good.)
Social Links