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Your number one job as a business owner is to make sure your customers are being served. The second job you undertake is the identification, the selling, and the closing of the new customer. The second job is not as easy as the first. So how do you manage your marketing, advertising, website, social marketing, and in-person initiatives to ensure your company's growth? Businesses in Asheville, Western North Carolina, and all over the U.S. rely on Renovo Technology to guide them in these processes every day.
- Pete Blackshaw, exec VP of Nielsen Online Digital Strategic Services "Do We Still Need Websites?" Here-Here! http://bit.ly/9SaDO8 #
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After two months of good solid work, including interviews, photography, design, and banking industry compliance research…it is done. The new website for Alliance Bank & Trust, based in Gastonia, Kings Mountain, and Shelby, North Carolina, is alive and running.
Founded in 2004, Alliance Bank & Trust is a chartered Community bank serving more than 2000 customers in Cleveland and Gaston counties near Charlotte, North Carolina.
Alliance has been working with Renovo to create a site that is robust, yet easy to maintain, and ultimately – secure for online banking customers.
The initial phase is to launch the site, (which happened today,) then as the summer progresses integrate online banking into the site as well as other bells and whistles.
Renovo also hopes to be creating the marketing campaign to promote the site to existing and prospective customers, and to further assist Alliance in their marketing efforts for the remainder of 2010.
A wee bit ahead of schedule, the new site for Mountain To Sea Newfoundlands, a purebred Newfoundland dog breeder, based in Asheville, North Carolina launched this week.
The site was long coming from a successful kennel that spends much more of its time breeding, raising, and showing dogs, than it does working on content for a website.
The so-called ‘kennels’ are very competitive within each breed of dog, as well as in the purebred dog world in general.
Mountain to Sea specifically focuses on Newfoundlands, but will be making an official leap in to the world of miniature long-haired daschunds, so look out for Mountain To Sea Doxies very soon!
What shall we do…?
It seems hard for we technologists to come to grips with the fact that more than half of the new gadgets, ideas, and cellular phone incarnations will quickly pass through the market, never to be heard from again.
Many ideas have a lot of entrepreneurial spirit behind them, and the voice of a 20-something techno-geek that simply “knows” that his product will change everything.
Tell that to the folks who brought you “Cocaine” energy drink. Cocaine is a high-energy drink, containing three and a half times the amount of caffeine as Red Bull. It was pulled from U.S. shelves in 2007, after the FDA declared that its producers, Redux Beverages, were “illegally marketing their drink as an alternative to street drugs.” The drink is still available, however, online, in Europe and even in select stores in the U.S. Despite the controversy.
Can you say Crystal Pepsi, New Coke, Lifesaver’s Soda, Coors Bottled Water, and on and on…
So when I read about things like Sotokolan, I can only pause and say, why? (More on Marketing Profs here: http://bit.ly/9DZZFT)
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